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Medical Device Makers should follow Frozen Treat Makers’ Recall Strategy

Two makers of ice cream and frozen yogurt products issued voluntary recalls of ALL their frozen treats this week amid fears of potential listeria contamination. This has provided a glimpse into the way two different frozen food companies have contemporaneously handled similar product safety crises, and it also offers a chance to highlight how irresponsibly and unprofessionally some medical device companies handle their own product safety disasters. There will undoubtedly be some who will criticize the frozen treat companies for being too slow or not responsive enough to their respective crises, but even those critics would have to agree that medical device companies could learn from following the frozen treat companies’ recall strategies.

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